We’ve worked with a wide range of clients
to achieve their business or organisational objectives

Muffin Break

Muffin Break

FROM OPERATIONS-CENTRIC TO CUSTOMER-CENTRIC

We implemented an integrated approach speaking with franchisees, loyal customers and the average Australian to design a clear roadmap to improving footfall and optimising consumer touchpoints

Dry July

Dry July

UNDERSTANDING THE LEVERS OF SOCIAL ENGAGEMENT

We combined qualitative and quantitative work to help the Dry July marketing team understand public perceptions and devise the optimal brand and communications strategy to drive support and fundraising

Expedia

Expedia

STORY-TELLING IN A CROWDED CATEGORY

We investigated usage of and attitudes towards beach holidays among over 15,000 people in 17 countries to provide the global Expedia teams with multiple media angles and social content to implement a long-term content strategy

BabyLove

BabyLove

PRICE SETTING WITHIN THE NPD PIPELINE

We determined the optimum price point for a newly developed nappy product, and considered the additional price premium that could be commanded by a range of product benefits

Polycom

Polycom

SHAPING THE FUTURE OF THE WORKPLACE

We combined quantitative work and strategic insight to help Polycom fine tune their vision around the workplace of the future and understand how best to communicate the benefits of technology to enable collaboration

AIHW

AIHW

CONSULTING THE NATION

We implemented a national longitudinal survey with over 25,000 social housing tenants, speaking face-to-face with thousands of Indigenous, low SES and CALD Australians in remote and very remote communities

WSPA

WSPA

UNDERSTANDING THE INTERNATIONAL PSYCHE AROUND DONATIONS

We combined qualitative and quantitative work in 7 countries around the world to help pinpoint WSPA’s competitors in the social space and develop a segmentation framework for winning a larger share of charitable donations

Pearson

Pearson

TRANSFORMING THE BRAND POSITIONING

We combined quantitative work and rigorous desk research with stretchy thinking from a rich mix of internal experts to help Pearson establish itself as a thought leader in higher education

Westpac

Westpac

CHALLENGING CULTURAL PERCEPTIONS AROUND GENDER INEQUALITY

We delivered cultural insight work around gender inequality in the workplace to help drive media exposure of the Women of Influence awards program by Ruby Connection, Westpac’s unit dedicated to supporting women

St George

St George

UNDERSTANDING NICHE MARKETS TO AMPLIFY VOICES

We undertook one of the largest LGBTQI+ studies to uncover discrimination and reduced access to financial products and services, enabling St George to deliver better training for staff and communications strategies for the community

REST

REST

ESTABLISHING A VIEW INTO THE FUTURE

We investigate cultural insights among older working Australians and retirees to help foresee our futures and retirement. Our whitepaper series The Journey Begins informs a communications campaign targeting policymakers

NIVEA

NIVEA

DEEP CONSUMER INSIGHT

We implemented a late-stage concept test to uncover the reasons to believe for Nivea Micellar Water, which led to a successful relaunch of the brand